** Jefferies and Baird expect Tesla to fall short of its production target, but like other brokers, remain positive on the stock given its recent tumble and low investor sentiment heading into the news

** The company is expected to give an update on its Model 3 car sometime this week, with the production numbers a key focus

** Jefferies raises to "hold" from "underperform" on a high probability of "drastic action on guidance and funding to restore credibility", saying either is a positive for the "back on earth" stock

** Tesla said Friday the crashed Model X had activated its autopilot, raising new questions about such systems and criticism from the NTSB on the data release

** Tesla shares (TSLA.O) down ~4 pct premarket, coming off their worst week in 9 months and ahead of an expected Model 3 update for Q1

** Baird believes Model 3 production rose through Q1 and that TSLA may even be able to exceed lowered Street expectations and hit its own target of 2,500 Model 3s/week within weeks

** Besides Model 3 production concerns, stock recently also under pressure from a Moody's downgrade and federal probes into a fatal car crash

** MS has said the drop was a chance to buy and Instinet says the brand remains rock solid

** TSLA tumbled 11.7 pct last week, hitting a 52-wk low